The story behind...

I’m Mor, an industrial designer with a passion for jewelry and a fascination with crystals. I’ve always loved their natural beauty, order and structure.

Wouldn’t it be amazing, I thought, if you could grow your own crystals as they grow in nature? And wouldn’t it be empowering to wear jewelry that connected you with your own creativity? Jewelry that was ethical, sustainable, beautiful - and a whole lot of fun?

That's how the idea of Mine&Shine was born. I’m so excited to bring it to you.